Entrepreneurship and vision of the future
The history of Beraca´s
At Beraca, each person, product and business has a history. In operation for more than 50 years, the company collects facts of success and challenges overcome. With determination and an entrepreneurial vision, Beraca fosters socioeconomic development, respecting people and the environment.
See the main facts of the company’s path:
Sabará Indústria e Comércio Ltda, one of the largest chlorine distributors in Latin America, was born in October 16th, in São Paulo, Brazil. The company was founded by Ubirajará Sabará and started its activities in chemicals distribution.
- The Sabará begins distribution of chlorine gas from the caustic soda production of the former company Eletrocloro.
- With an entrepreneurial vision, the company founder saw an opportunity to use chlorine gas as an alternative in the water treatment of cities, until then a rudimentary process.
Sabará’s heirs, Marco Antonio and Ulysses Sabará, assume the company after the founder’s death.
The Sabará brothers becomes pioneers in the introduction and innovation of the use of chlorine molecules, known for its bactericidal power in industrial processes, as in the processing of precious metals and fiber.
The Norteste Equipment and Services for Gases Ltda. Company is inaugurated, in the city of Itapissuma, state of Pernambuco, to meet the market demand of the northeastern region of Brazil.
Foundation of Beraca Participações Ltda., starting up the distribution of jojoba oil in Brazil and the expertise in the cosmetic industry.
Norte Bahia, a subsidiary of Norteste in Feira de Santana, state of Bahia, which will serve the northeast and centre-west areas, is inaugurated.
In a new office in Sao Paulo city, Beraca Industry and Trade Ltda. is founded, where it starts product distribution for the cosmetic industry.
- Inauguration of NorteFort, second subsidiary of Norteste in Pacatuba, state of Ceara and the beginning of the partnership in water treatment with Cagece - Water and Sewerage Company of Ceará.
- Established the second subsidiary of Sabará in Anápolis, state of Goiás.
- Beraca starts operation in the food and animal nutrition industries.
Inauguration of the Santa Barbara d'Oeste site, in Sao Paulo, the third subsidiary of Sabará, focused initially in bottling of various products from of Reckitt & Collman and Unilever cleaning lines.
- Norteste achieves the ISO 9002 certification.
- Foundation of the Astralub company for the distribution of Shell lubricants.
- Beraca acquires part of Brasmazon Indústria de Oleagenosas e Produtos da Amazônia Ltda., a company formed by professors from the University of Pará who served in the products development from raw materials from the Amazon rainforest.
- In a strategic business decision, Beraca Sabará defines sustainability as its business focus and an integral part of its activities.
- Beraca develops technology for the production of natural and organic products lines for the cosmetic industry.
- The companies Sabará Indústria e Comércio and Commerce Beraca Indústria e Comércio are incorporated by Norteste and a new legal name is adopted: Beraca Sabará Químicos e Ingredientes Ltda. The company is organized into three business divisions: Cosmetics, Food/Feed and Sanitation.
- Brasmazon receives the Finep Award, in the “small business” category.
- Beraca Sabará acquires 100% of Brasmazon.
- Brasmazon again receives the Finep Award, in the "small business" category.
- Beraca participates for the first time of the In-Cosmetics expo, in Paris, France, the main event of the cosmetic industry in Europe.
- Beraca Sabará and Brasmazon achieve the FSC (Forest Stewardship Council) certification
- Participation on the In-Cosmetics, in Milan, Italy.
- The Brazil-Germany Chamber recognizes Beraca Sabará with the von Martius Award for Sustainability.
- Beraca Sabará is a finalist for the Finep Award, in the "process" category in the northeast region.
- Beraca is one of the three finalists of Chico Mendes Prize for the Environment, organized by the Brazilian Ministry of Environment, in the Sustainable Business category.
- Beraca participates of the In-Cosmetics, in Berlin, Germany.
- Beraca achieves the Prodir (Responsible Distribution Process) certification.
- Participation on the In-Cosmetics, in Barcelona, Spain, whose theme "Amazon" ensures global prominence to Beraca’s product line.
- Beraca Sabará is finalist at the Finep Award, in the "large business" category in the northeast of Brazil.
- The work on product extraction from the Amazon biodiversity assures Beraca the ECOCERT certification for organic products.
- Beraca Sabará is associated to the Ethos Institute for Social Responsibility.
- Incorporation of the Astralub company into Beraca Sabará.
- Beraca becomes a signatory of the Global Compact of the UN (United Nations Organization).
- Beraca is a finalist of the "World Challenge", a global competition promoted annually by BBC World and Neewsweek magazine in association with Shell, which elects projects and businesses that seek, in addition to their natural economic purpose, the social development of communities.
- Beraca participates of another edition of In-Cosmetics, in Paris, France.
